Game Marketing Course is designed to equip participants with the essential skills needed to effectively promote games, reach the right target audiences, build strong brands, and grow sustainably in global markets.

The course covers key topics including marketing strategy, target audience and player motivations, brand positioning, competitor analysis, community management, content creation, corporate communication, crisis and reputation management, influencer marketing, event management, partnerships, networking, and global market research.

Additional lessons focus on practical areas such as audience segmentation and persona development, Brand Bible creation, Go-To-Market planning, A/B testing, marketing KPIs, Discord and Reddit management, content planning, influencer CRM, pitching, and global market research.

By the end of the course, participants will gain a comprehensive understanding of how to plan and manage the marketing journey of a game, from identifying its target audience to positioning it in global markets.